A CommerceGurus community survey
Customer Perspectives, 2026
Our customers shared what they value in Shoptimizer and CommerceKit, what they would improve, and what they would like us to build next. This second report brings their ratings, experiences and suggestions together.
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Headline numbers
Citable data from the report
A concise, citable digest of our Community Survey report’s most useful findings.
About this survey
The report draws on 107 completed responses from the CommerceGurus customer and subscriber community, collected between 14 July and 17 September 2026.
Long-standing customers and live stores
16% of respondents have used Shoptimizer and/or CommerceKit for five years or more.
51% of respondents have used Shoptimizer and/or CommerceKit for at least three years.
62% of respondents run Shoptimizer and/or CommerceKit on one live store, while 38% run the products on more than one.
Value for money and recommendation
Customers rated the products’ value for money at 8.9 out of 10 on average; 69% gave a score of 9 or 10.
Customers’ average likelihood-to-recommend score was 9.0 out of 10; 74% gave a score of 9 or 10.
The survey recorded a Net Promoter Score of +70.
Why customers chose Shoptimizer
88% chose Shoptimizer for performance (speed or code quality), while 70% chose it for conversions (conversion features or CommerceKit being included).
63% chose Shoptimizer for both performance and conversions.
Six in ten customers who have used the products for less than a year chose Shoptimizer partly for CommerceKit.
Shoptimizer’s strengths and opportunities
Shoptimizer’s highest-rated features were optimised checkout at 8.2 out of 10 and speed and Core Web Vitals at 8.1. Scores of zero were treated as “don’t use” and excluded.
Of the 69 customers who answered what they would most like added to Shoptimizer, 43% requested more store layouts or design options, including greater control over product and category pages.
CommerceKit usage
Customers use 6.6 CommerceKit modules on average, out of the eleven modules included in the survey.
79% of respondents use five or more CommerceKit modules.
The most widely used CommerceKit modules were Product Galleries at 76% and Product Badges at 74%.
71% of respondents use CommerceKit’s Sticky Add to Cart module and 70% use Ajax Search.
CommerceKit satisfaction and reliance
CommerceKit’s Product Galleries, Sticky Add to Cart, and Countdowns each received an average satisfaction rating of 8.5 out of 10, among respondents who rated that module.
When asked which CommerceKit feature they rely on most, 18% of respondents named Product Galleries and 17% named Attribute Swatches.
What customers want added to CommerceKit
Of the 52 customers who suggested a feature to add to CommerceKit, 17% requested more swatch or product-option functionality, the most common subject.
Of the customers who suggested a feature to add to CommerceKit, 15% requested popups or customer notifications.
Future feature priorities
When asked to choose up to three future features from a provided list, 70% selected more CommerceKit conversion modules and 68% selected checkout enhancements.
B2B and wholesale features were selected by 37% of respondents, ahead of AI marketing features at 34%.
Customers’ own suggestions for what to build next
When asked to suggest one feature for CommerceGurus to build next in their own words, checkout improvements and AI or automation each accounted for 18% of written responses.
Reducing plugin dependencies
When asked which plugin functionality they wanted built into CommerceGurus products to reduce dependencies, discounts, bundles or pricing tools were the most common request, appearing in 14% of written responses.